Glenview, IL, October 17, 2014.
Mediterranean Brands received one of the 2014 Spirit of Innovation Awards at the Prepared Foods – New Products Conference on September 15, 2014. Falafel Scoop and Go was awarded third place finish in the foodservice category. The Non-GMO Project Verified, bulk falafel is a unique and delicious mix made with chickpeas, fava beans and a variety of fresh vegetables, spices and herbs. The versatility of this product is one of the many award winning attributes. Customers can customize the mix to create their own signature falafel, a seasonal falafel or any ingredients needed to keep up with today’s foodservice trends.
Richard Hicks, Founder and President of Mediterranean Brands, was on hand to receive this award and attend the conference. “This is a great honor for me and my team to have been recognized for our innovation within the industry” said Richard. “Our goal has always been to remain loyal to the rich food and ingredients that stem from the Mediterranean region, while constantly generating new ideas and keeping up with the latest demands of the American consumer.”
Bob Garrison, Editor-in-Chief of Prepared Foods Magazine, says “Product developers know the formula for success involves two different dimensions. In part, it’s literally the right combination of ingredients. Secondly, it’s the right combination of marketing, timing and distribution as well portion size, packaging, pricing and on-trend positioning. Then again, Prepared Foods also views product development success from a third perspective. As a title dedicated to the broader product development process, Prepared Foods also includes teamwork—the coordination and cooperation of research chefs, product developers, nutritionists and others–among criteria for the magazine’s annual Spirit of Innovation (SOI) awards.” Garrison continues, “Our panelists agree that Mediterranean Brands’ Falafel Scoop and Go is sophisticated but deceptively simple. For starters, it is designed for easy use by foodservice operators across any channel (restaurants to in-store delis). Moreover, it’s incredibly versatile in appetizer, side or entrée. Besides its ethnic appeal, Scoop and Go also has nutritional protein, fiber and clean label (non-GMO) benefits.”
The New Products Conference was held at the Ritz-Carlton on Amelia Island, Florida, September 13-17, 2014. The Spirit of Innovation Award Ceremony was co-sponsored by Prepared Foods Magazine and Ventura Foods.
Mediterranean Brands is proud to announce that two of their flagship products, Falafel Crisps and Falafel Scoop and Go, have gained Non-GMO Project Verification. With only a handful of other non-GMO Mediterranean products currently on the market, Mediterranean Brands continues to prove themselves as leader in the ever-evolving food industry.
“The Non-GMO Project Verified Seal showcases that our team’s dedication to providing consumers with superior food products is stronger than ever,” said Richard Hicks, President and Founder of Mediterranean Brands. “We will continue our commitment to producing All-Natural Mediterranean food with excellent nutritional value, a clean label and unbeatable taste.”
Falafel Crisps and Falafel Scoop and Go are both All-Natural falafel products made from chickpeas, fava beans and a variety of fresh vegetables, spices and herbs. Falafel Scoop and Go is a bulk mix, allowing customers to determine their own portion size and shape, and is often used as a base when customers want to add their own signature ingredients to the mix. Falafel Crisps are the pre-formed version of the bulk mix, conveniently portioned into one ounce servings. They are used as a center of the plate item, appetizer or side dish and are commonly found in the salad bar, hot bar, grab and go section or behind a deli case at Whole Foods Market.
With GMOs now present in more than 80% of conventional processed food, choosing Non-GMO Project Verified food is the most reliable way to avoid GMOs. Mediterranean Brands believe that people have a right to know what is in their food. Additionally, more than 60 countries around the world, including all of the countries in the European Union, have restrictions or outright bans on the production and sale of GMOs.
Mediterranean Brands is Chicagoland based food manufacturer that specializes in producing All-Natural falafel, soups, sauces and side dishes. The dedication from the excellent team of R&D Chefs ensures only the highest quality, best tasting food products are made for consumers to enjoy. Now that the first two products are Non-GMO Project Verified the Mediterranean Brands team is working toward the future and looks forward to having more items from their line receive this prestigious verification.
Stop by and see us at the Annual NRA Show in Chicago, May 17-20. Booth 8071, North Hall, Level 1
Click here to see Fast Casual’s take on a new generation of foodies.
Fast Casual offers great insight into the messy business of Food Innovation, Product Development and R & D.
Click Here to read this interesting article about the ups and downs of innovation.
We are excited to announce two of the food shows we will be attending in 2013. Please stop by and see us at…
The International Restaurant, Foodservice and Hospitality Expo of New York, on March 3-5, 2013.
To learn more about this show Click Here.
The National Restaurant Association Show in Chicago, on May 18-21, 2013. Booth# 9635.
To learn more about this show Click Here.
Click Here to see what Fasual Casual is predicting for 2013…
Since opening its first location in Chicago’s Loop in 2009, I Dream of Falafel has carved a niche by focusing on fresh ingredients, including bread baked on site and meats that are never frozen and are free of preservatives, hormones and additives. With the increasing popularity of Mediterranean food and vegetarian options, brothers Imran and Munaf Kasbati and their partners Shoib Aziz and Henry Nuguid are poised to tap into a growing market. The brand recently announced plans to begin exploring franchising options at a conservative pace, with about 15 locations projected for the Illinois market and others in Midwestern college towns.
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